Cleons
The Platform

Inside the Cleons lead engine.

See how Cleons turns account data and buying signals into prioritised outreach, qualified conversations, and clear performance reporting.

01 / 05
Data Mapping

The data behind every Cleons lead

Five connected data layers help Cleons verify fit and timing before outreach begins.

Cleons · ICP Data Board
01

Firmographics

  • Industry
  • Size
  • Revenue
  • Geography
  • Tech stack
02

Trigger signals

  • Hiring
  • Funding
  • M&A
  • Tender
  • Renewal windows
03

Intent data

  • Topic surges
  • Competitor research
  • Review activity
04

Contact data

  • Decision-maker mapping
  • Verified emails
  • Direct dials
05

Behavioural

  • Site visits
  • LinkedIn engagement
  • Content interaction
Compliance controls applied Enriched hourly Broad company coverage
02 / 05
Sample Leads

How a qualified pipeline can look inside Cleons.

Illustrative lead records show how Cleons brings verification, enrichment, scoring, and next actions into one clear view.

New leads today
38
Avg intent score
87
Meetings booked (wk)
22
Pipeline value
$1.4M
High-Intent Leads · This Week
Auto-synced to CRM Sort: Intent score
  • OC
    Olivia Chen
    Head of Procurement
    Northwind SAP Partners
    IT & SAP
    ERP modernisation tender opened
    96
  • DO
    Daniel Okafor
    Operations Director
    Vertex Build Co
    Construction
    Hiring 12 site supervisors
    91
  • SP
    Sarah Patel
    CFO
    Lumen Health Group
    Healthcare
    Insurance renewal in 30 days
    87
  • MR
    Marcus Reilly
    Founder
    Acme Franchise Ltd
    Franchising
    Multi-unit operator activity
    84
  • HT
    Hana Tanaka
    VP Sales
    Northgate SaaS
    SaaS
    Switched CRM in last 60 days
    82
  • LO
    Liam O'Brien
    Managing Partner
    Greenwood Advisory
    Professional Services
    Regulatory change exposure
    79
Verified & compliant Signal-fresh < 14 days 38 new since 9:00am
03 / 05
Worked Example · Insurance & KiwiSaver

How Cleons captures a prospect who needs cover, not a brochure.

Most insurance and KiwiSaver buyers never fill in a form — they research quietly, compare providers, then go silent. Cleons reads those quiet signals, works out exactly what cover the person or business needs, and hands your adviser a brief they can quote from.

Personal insurance
Life · Trauma · TPD · Income Protection · Health
Buying triggers we watch
  • New mortgage or first-home purchase
  • Baby on the way, marriage or separation
  • Job change or move to self-employment
  • Premium shock at annual renewal
How we capture it: Cleons picks up mortgage, life-stage and comparison-site research signals, matches them to a real person and household profile, then qualifies budget, existing cover and health disclosures before your adviser calls.
KiwiSaver
Fund switch · Consolidation · First-home withdrawal · Retirement drawdown
Buying triggers we watch
  • Researching default vs growth funds
  • Multiple providers / lost member accounts
  • First-home withdrawal eligibility checks
  • Approaching 65 or contribution-rate changes
How we capture it: We detect fund-comparison, provider-review and first-home withdrawal research, confirm the member's current provider, balance band and goal, and route an advice-ready enquiry with the exact question they were trying to answer.
Business insurance
PI · PL · Public & Statutory Liability · Cyber · Key Person · Material Damage / BI · Commercial Motor · Employers Liability
Buying triggers we watch
  • New contract requiring proof of PI cover
  • Licensing, tender or franchise requirements
  • Hiring staff, adding vehicles or new premises
  • Cyber incident, claim or broker change
How we capture it: Cleons identifies the company behind the visit, reads the trigger (tender, hire, expansion, renewal month), enriches ANZSIC/industry class, headcount, turnover band and current broker, then delivers a submission-ready risk brief.
Sample prospect brief · delivered to your adviser
Intent 93
MT
Michael Tuiloma — Director
Tuiloma Design & Build Ltd · 14 staff · Auckland, NZ
Need detected
PI + Public Liability ($2M), Contract Works, Employers Liability
Trigger
Council tender requires proof of PI before 30-day close
Secondary need
Personal: income protection + trauma (new mortgage)
KiwiSaver
Two legacy provider accounts — wants consolidation advice
Current cover
Broker-placed PL only, renews in 6 weeks
Best channel
Mobile-first — call before 8:30am, LinkedIn follow-up
Consent & privacy captured FSLAA / adviser-compliant wording Household + business mapped
The capture sequence
  1. 01
    Signal detected

    Visits to PI cover pages, KiwiSaver fund comparisons or quote calculators — plus off-site research signals.

  2. 02
    Identity resolved

    Company or household matched from IP, form-less identity graph and enrichment — no form required.

  3. 03
    Need classified

    AI maps the behaviour to a cover type: personal risk, KiwiSaver advice, or commercial lines (PI, PL, cyber, key person).

  4. 04
    Qualified & scored

    Renewal date, existing cover, decision-maker, urgency and budget band confirmed before hand-off.

  5. 05
    Adviser hand-off

    Brief lands in your CRM with a booked discovery call — sequenced by email, LinkedIn and call.

04 / 05
Accounts Database

A live view of your target account universe.

Filter a broad account universe by industry, size, geography, and current buying signals. Cleons operators use these criteria to create focused prospect lists.

Global
Company records
Multi-source
Contact enrichment
Current
Buying signals
180+
Countries covered
cleons.net / accounts
CompanyIndustryEmployeesLocationRevenueIntentOwner
NL
Northwind Logistics
northwind.io
Logistics1,200Chicago, US$210M
HOT
AC
AH
Aurora Health Group
aurorahealth.com
Healthcare3,400Melbourne, AU$540M
HOT
MR
HM
Helix Manufacturing
helixmfg.co
Manufacturing820Auckland, NZ$95M
HOT
SP
BS
Brightline SaaS
brightline.app
SaaS180Austin, US$32M
WARM
OT
CE
Cobalt Energy
cobaltenergy.co
Energy640Perth, AU$120M
WARM
DK
VB
Vertex Build Co
vertexbuild.com
Construction310Sydney, AU$48M
WARM
AC
LF
Lumen Fintech
lumenfin.io
Fintech95Singapore$18M
WARM
HT
GA
Greenwood Advisory
greenwood.co
Consulting220London, UK$41M
COLD
LR
Showing 8 of 2,481 accounts
123…312
Enriched hourly GDPR & CAN-SPAM compliant B2B verified Saved lists sync to your CRM
05 / 05
Performance Dashboard

Every signal, reply and meeting — visualised.

Track pipeline value, channel mix, funnel movement, and weekly trends in one reporting view. All figures shown are illustrative.

Pipeline generated
$0.0M
Last 30 days
Meetings booked
0
+34% MoM
Reply-to-meeting
0%
Above industry benchmark
Pipeline generated
0.0M
USD
+18% MoM
Meetings booked
0
This month
+24 vs last
Reply rate
0%
Blended
+4.1 pts
Show-up rate
0%
Confirmed
+6 pts
Meetings booked
Last 12 weeks
Rolling weekly total across all campaigns
+38% vs. prior 12 wks
Total 972 · Peak 118/wk
W1 · 42 meetings
W2 · 58 meetings · +38%
W3 · 71 meetings · +22%
W4 · 63 meetings · -11%
W5 · 82 meetings · +30%
W6 · 74 meetings · -10%
W7 · 91 meetings · +23%
W8 · 88 meetings · -3%
W9 · 96 meetings · +9%
W10 · 84 meetings · -12%
W11 · 105 meetings · +25%
W12 · 118 meetings · +12%
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
Weekly meetings Trend
Avg 81/wk
Channel mix
  • Email46%
  • LinkedIn34%
  • Phone20%
Pipeline funnel
Signal → Meeting
1.5% signal → meeting
01Accounts identified
0
02High-intent scored
0
03Outreach sent
0
04Replies
0
05Meetings booked
0
Next step

Ready to capture buying intent?

Book a strategy session and see how Cleons can plug AI lead capture into your sales engine in days, not months.